Dora Akulshina

Dora Akulshina

Growth PM at Rork ·London

I run go-to-market at an AI app builder backed by a16z Speedrun: launches, release communication and a community of 6,000+ founders. Before that I built my own AI products. I like shipping things myself, video and code included.

Free playbooks and recs

In numbers

8.5M
impressions on X for the Rork Max launch
6,000+
founders in the community I run
13/15
founders in my programme hit their first $1,000 in a month
25k+
users on Dora AI, grown with no ad budget

Best at making the number go up. Launches people share, communities that grow on their own, and founders who reach their first revenue.

Selected work

  1. 2026

    iPhone Duo in Rork Rork

    Ran the launch on X ten days after Apple shipped the SDK, almost a month before the phone went on sale. The launch video was made with Claude Opus 5.5.

  2. 2026

    Rork Max launch Rork

    8.5M impressions on X, #1 Product of the Day on Product Hunt. Company ARR doubled within two weeks.

  3. 2025–26

    Founder community Rork

    Grew it to 6,000+ founders, and r/rorkstars from zero to 12,000 members.

  4. 2025–26

    Rork Stars Mentorship

    A programme I created: 13 of 15 founders reached their first $1,000 in a month. One finance app hit top 3 in Spain with 100,000 downloads.

  5. 2024

    Dora AI Co-founder

    An AI relationship coach. Grew it to 25k+ users with no paid budget, over 2M messages.

  6. 2025

    YoloCode AI Co-founder

    A Cursor for product managers.

  7. 2022–24

    Incymo.ai Monetization

    Data-driven experiments lifted mobile game revenue by 38%, 27% and 16% across three titles.

  8. 2021–22

    PlayFlock Release process

    Rebuilt the release pipeline so anyone could ship without a developer. Code to testable build went from 8 hours to 30 minutes, across 175 deploys.

Ask me about

01

Growth where ads are hated

Reddit, Product Hunt and X, where people block anything that looks like marketing. How to launch when the usual GTM rules stop working.

02

Negotiation as a product skill

Turning communication into a product, and helping engineers become clear to investors and users.

03

Non-technical people who ship

How people without a coding background get from an idea to a live app and their first revenue.

Take something with you

Playbooks you can steal and things I recommend. Free, no sign-up.

Launch The launch playbook I run on X
  1. Launch inside someone else's attention window. A platform release is the easiest one.
  2. Write the post before you build the video.
  3. One moment per video. Real UI. Works on mute.
  4. One owner for the story, from the first sentence to the last reply.
  5. Let real users' apps be your follow-ups.
  6. Reply to everyone in the first hours. The replies write your next post.
Negotiation Before a hard conversation
  1. Write your goal in one sentence. What does a good outcome look like?
  2. Decide your walk-away point before the talk, not during it.
  3. List what the other side needs, not only what they ask for.
  4. Prepare your first sentence. The first minute sets the frame.
  5. Plan one question that gets them talking about their interests.
Apps How founders in my programme got their first $1,000 Coming soon

Stuck on a launch?

I do short calls for founders. Bring the product, leave with a plan.

Book 20 minutes

Founder stories

From the Rork community: young founders shipping apps with AI.

18y/o makes $30K/month with AI apps

YouTube · Rork

How 18-year-olds turned their running passion into $20k/month

YouTube · Rork

Talks, press and background

Things I love

  • Banya
  • Fashion
  • Singing
  • Dancing
  • Good conversations
  • London

Say hi

Happy to meet for coffee in London.